Engagement options
Two ways to work together.
Fractional CMO
10 hrs / week · 3-month minimum
For SMB healthcare teams that need a senior marketing point of view, not a full build-out. Works alongside your existing team or agency.
- Monthly strategy & roadmap sessions
- Channel and campaign performance review
- Executive-level reporting & recommendations
- On-call guidance for leadership decisions
Fractional CMO
20 hrs / week · 6-month minimum
The senior marketing hire, without the full-time commitment. Hands-on, or alongside your existing agency.
- Everything in the 10-hour tier, plus:
- Owns strategy, execution & team direction
- Builds and manages paid media, lifecycle & CRM
- Guides provider & referral-channel strategy
- Weekly cadence with leadership and staff
Getting started
The first 90 days.
Days 1–30
Assess
Audit current channels, funnel, and CRM. Interview leadership and staff. Set a baseline and a plan.
Days 31–60
Build
Stand up or fix the priority channels: paid media, SEO, lifecycle flows, content.
Days 61–90
Report
Review performance against baseline, refine targeting, deliver a leadership-ready readout.
Not sure where to start?
30 minutes is enough to figure that out, no pitch, no deck. Just a meaningful conversation.