/* ========================================================
   WhatIsMarketing — Nicholas Lella
   Design tokens: charcoal / paper / burgundy
   Display: Space Grotesk (modern grotesk)
   Body: Inter
   ======================================================== */

:root{
  --ink: #0b1020;
  --ink-alt: #1a2233;
  --paper: #f8fafc;
  --card: #e8eef5;
  --accent: #3b82f6;
  --accent-dim: #2563eb;
  --accent-glow: rgba(59,130,246,.45);
  --cyan: #22d3ee;
  --muted: #55606e;
  --muted-on-dark: #aab4c8;
  --hairline: #dbe3ee;
  --radius: 16px;
  --radius-sm: 9px;
  --ghost-dark: #26314a;
  --ghost-light: #d7e3f5;
  --max: 1120px;
  --serif: 'Space Grotesk', 'Helvetica Neue', Arial, sans-serif;
  --sans: 'Inter', Arial, Helvetica, sans-serif;
  --mono: 'JetBrains Mono', 'SF Mono', Consolas, monospace;
}

*{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0;
  font-family:var(--sans);
  color:var(--ink);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  line-height:1.5;
}
img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
h1,h2,h3{ font-family:var(--serif); margin:0; line-height:1.08; font-weight:700; letter-spacing:-.02em; }
p{ margin:0; }
.wrap{ max-width:var(--max); margin:0 auto; padding:0 28px; }
.eyebrow{
  font-family:var(--mono); font-size:12px; font-weight:600; letter-spacing:.08em;
  text-transform:uppercase; color:var(--accent); display:block; margin-bottom:14px;
}
.eyebrow::before{ content:"// "; opacity:.6; }

/* ---------- Topbar + Nav ---------- */
.topbar{ height:5px; background:linear-gradient(90deg, var(--accent), var(--cyan), var(--accent)); }
.nav{
  position:sticky; top:0; z-index:50;
  background:rgba(255,255,255,.92); backdrop-filter:blur(6px);
  border-bottom:1px solid var(--hairline);
  transition:box-shadow .3s ease, background .3s ease, border-color .3s ease;
}
.nav.is-scrolled{
  background:rgba(255,255,255,.98); backdrop-filter:blur(10px);
  box-shadow:0 10px 30px -18px rgba(11,16,32,.4); border-bottom-color:transparent;
}
.nav .wrap{ display:flex; align-items:center; justify-content:space-between; height:72px; }
.nav-name{ font-family:var(--serif); font-weight:700; font-size:19px; display:flex; align-items:center; gap:9px; }
.nav-name .mark{ width:11px; height:11px; background:var(--accent); display:inline-block; transform:rotate(45deg); }
.nav-name span.dot{ color:var(--accent); }
.nav-links{ display:flex; align-items:center; gap:34px; }
.nav-links a{ font-size:13.5px; font-weight:500; color:var(--ink); font-family:var(--mono); }
.nav-links a:hover{ color:var(--accent); }
.nav-links a.is-active{ color:var(--accent); }
.btn{
  display:inline-flex; align-items:center; justify-content:center;
  font-family:var(--sans); font-weight:700; font-size:15px;
  padding:14px 26px; border-radius:var(--radius-sm); border:1.5px solid transparent;
  cursor:pointer; transition:transform .15s ease, background .15s ease, color .15s ease, border-color .15s ease, box-shadow .25s ease;
  white-space:nowrap;
}
.btn:hover{ transform:translateY(-2px); }
.btn-accent{
  background:linear-gradient(135deg, var(--accent) 0%, var(--accent-dim) 100%);
  color:#fff; box-shadow:0 10px 28px -8px var(--accent-glow);
}
.btn-accent:hover{ box-shadow:0 16px 36px -10px var(--accent-glow); }
.btn-outline-dark{ border-color:var(--ink); color:var(--ink); background:transparent; }
.btn-outline-dark:hover{ background:var(--ink); color:#fff; }
.btn-outline-light{ border-color:rgba(255,255,255,.5); color:#fff; background:transparent; }
.btn-outline-light:hover{ background:#fff; color:var(--ink); border-color:#fff; }
.btn-sm{ padding:9px 16px; font-size:13px; }
.nav-cta{ flex-shrink:0; }
.nav-mobile-toggle{ display:none; }

/* ---------- Hero ---------- */
.hero{
  background-color:var(--ink);
  background-image:radial-gradient(rgba(255,255,255,.09) 1px, transparent 1px);
  background-size:26px 26px;
  color:#fff; padding:68px 0 0; position:relative; overflow:hidden;
}
.hero::after{
  content:""; position:absolute; z-index:0; pointer-events:none; inset:0;
  background:
    radial-gradient(circle 320px at calc(100% + 60px) -80px, rgba(59,130,246,.55), rgba(59,130,246,0) 70%),
    radial-gradient(circle 300px at -100px calc(100% + 100px), rgba(34,211,238,.35), rgba(34,211,238,0) 70%);
}
.hero-grid{ display:grid; grid-template-columns:1.15fr .85fr; gap:56px; align-items:end; padding-bottom:64px; }
.hero h1{ font-size:50px; letter-spacing:-.01em; }
.hero .lede{ font-size:16px; color:var(--muted-on-dark); margin-top:22px; max-width:46ch; line-height:1.5; }
.pull-quote{
  position:relative; overflow:hidden; margin:34px 0 0; max-width:620px;
  padding:40px 44px; border-radius:var(--radius);
  background:linear-gradient(120deg, var(--accent) 0%, var(--accent-dim) 100%);
  box-shadow:0 26px 50px -20px var(--accent-glow);
}
.pull-quote::before{
  content:"\201C"; position:absolute; top:-38px; left:14px; font-size:170px; line-height:1;
  font-family:var(--serif); font-weight:700; color:rgba(255,255,255,.14); pointer-events:none;
}
.pull-quote .quote-text{
  position:relative; z-index:1; display:block;
  font-family:var(--serif); font-weight:600; font-style:italic; font-size:23px; line-height:1.45; color:#fff;
}
.hero-cta-row{ display:flex; gap:14px; margin-top:34px; flex-wrap:wrap; }
.hero-portrait{ position:relative; }
.hero-portrait img{
  width:100%; aspect-ratio:4/5; object-fit:cover; object-position:top center;
  filter:grayscale(.15) contrast(1.03);
  border:1px solid rgba(255,255,255,.12);
}
.hero-portrait::after{
  content:""; position:absolute; inset:0;
  background:linear-gradient(180deg, rgba(11,16,32,0) 55%, rgba(11,16,32,.55) 100%);
  pointer-events:none;
}

/* ---------- Stat ticker (signature element) — floating cards ---------- */
.ticker{ background:transparent; margin-top:-42px; margin-bottom:40px; position:relative; z-index:3; padding-bottom:0; }
.ticker-row{ display:flex; }
.ticker .wrap{ display:grid; grid-template-columns:repeat(4,1fr); gap:16px; }
.tick{
  padding:24px 22px; background:var(--ink-alt); border:1px solid rgba(255,255,255,.07);
  border-radius:var(--radius); box-shadow:0 24px 44px -24px rgba(0,0,0,.55);
}
.tick .num{ font-family:var(--serif); font-size:26px; font-weight:700; color:var(--accent); letter-spacing:-.01em; }
.tick .lbl{ font-family:var(--mono); font-size:11px; color:var(--muted-on-dark); text-transform:uppercase; letter-spacing:.05em; margin-top:6px; }

/* ---------- Section rhythm ---------- */
section{ padding:88px 0; }
section.tight{ padding:64px 0; }
.section-head{ max-width:640px; margin-bottom:52px; }
.section-head h2{ font-size:32px; }
.on-dark{
  background-color:var(--ink);
  background-image:radial-gradient(rgba(255,255,255,.07) 1px, transparent 1px);
  background-size:26px 26px;
  color:#fff;
}
.on-dark .muted{ color:var(--muted-on-dark); }
.on-card{ background:var(--card); }
.muted{ color:var(--muted); }

/* ---------- Why-this-matters — icon cards ---------- */
.why-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:20px; }
.why-tile{
  background:var(--card); border:1px solid var(--hairline); border-radius:var(--radius);
  padding:30px 26px; transition:transform .25s cubic-bezier(.2,.7,.2,1), box-shadow .25s ease, border-color .25s ease;
}
.why-tile:hover{ transform:translateY(-6px); border-color:var(--accent); box-shadow:0 22px 40px -20px var(--accent-glow); }
.why-icon{
  width:42px; height:42px; border-radius:11px; background:rgba(59,130,246,.1);
  color:var(--accent); display:flex; align-items:center; justify-content:center; margin-bottom:20px;
}
.why-icon svg{ width:21px; height:21px; }
.why-tile h3{ font-family:var(--serif); font-size:17px; font-weight:700; letter-spacing:-.01em; color:var(--ink); }
.why-tile p{ font-size:13.5px; color:var(--muted); margin-top:10px; line-height:1.55; }

/* ---------- Pillars (capability landscape) ---------- */
.pillars .pillar{
  display:grid; grid-template-columns:60px 140px 1fr; gap:24px; padding:22px 0;
  border-top:1px solid var(--ghost-dark); align-items:start;
}
.pillars .pillar:last-child{ border-bottom:1px solid var(--ghost-dark); }
.pillar-num{ font-family:var(--serif); font-size:24px; font-weight:700; color:var(--ghost-dark); }
.pillar-name{ font-family:var(--serif); font-size:16px; font-weight:700; color:var(--accent); }
.pillar-desc{ font-size:14px; color:var(--muted-on-dark); line-height:1.55; }

/* ---------- Journey map (How it works) ---------- */
.journey{ position:relative; display:grid; grid-template-columns:repeat(3,1fr); gap:30px; }
.journey::before{
  content:""; position:absolute; top:22px; left:calc(16.6667% - 10px); right:calc(16.6667% - 10px);
  border-top:2px dashed rgba(255,255,255,.28); z-index:0;
}
.journey-step{ position:relative; z-index:1; text-align:center; }
.journey-pin{
  width:44px; height:44px; border-radius:50%; margin:0 auto 20px;
  display:flex; align-items:center; justify-content:center;
  background:linear-gradient(135deg, var(--accent), var(--cyan));
  font-family:var(--serif); font-weight:700; font-size:17px; color:#fff;
  box-shadow:0 10px 24px -8px var(--accent-glow), 0 0 0 5px var(--ink);
}
.journey-step h3{ font-family:var(--serif); font-weight:700; font-size:18px; color:#fff; letter-spacing:-.01em; }
.journey-step p{ font-size:13.5px; color:var(--muted-on-dark); margin-top:10px; line-height:1.55; }

/* ---------- Method cards ---------- */
.method-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:22px; }
.method-card{
  background:var(--paper); border:1px solid var(--hairline); border-radius:var(--radius); padding:30px 26px;
  box-shadow:0 14px 30px -18px rgba(11,16,32,.28);
}
.method-card .n{ font-family:var(--serif); font-size:44px; font-weight:700; color:var(--ghost-light); }
.method-card h3{ font-size:18px; color:var(--accent); margin-top:10px; }
.method-card p{ font-size:13.5px; color:var(--muted); margin-top:10px; line-height:1.55; }
.method-card-dark{
  background:#16203a !important; border-color:rgba(255,255,255,.14) !important;
  box-shadow:0 16px 32px -16px rgba(0,0,0,.55), 0 0 0 1px rgba(255,255,255,.03) inset !important;
}
.method-card-dark:hover{ border-color:var(--accent) !important; box-shadow:0 22px 42px -16px var(--accent-glow) !important; }

/* ---------- Tier cards ---------- */
.tier-grid{ display:grid; grid-template-columns:1fr 1fr; gap:26px; }
.tier{ padding:34px 30px; }
.tier-light{ background:var(--card); border:1px solid var(--hairline); border-radius:var(--radius); box-shadow:0 16px 34px -20px rgba(11,16,32,.22); }
.tier-dark{ background:var(--ink); color:#fff; border-radius:var(--radius); box-shadow:0 16px 34px -20px rgba(11,16,32,.45); }
.tier h3{ font-size:22px; }
.tier .hrs{ font-weight:700; color:var(--accent); font-size:15px; margin-top:8px; }
.tier .desc{ font-size:13.5px; margin-top:12px; line-height:1.5; color:var(--muted); }
.tier-dark .desc{ color:var(--muted-on-dark); }
.tier hr{ border:none; border-top:1px solid var(--hairline); margin:22px 0; }
.tier-dark hr{ border-color:var(--ghost-dark); }
.tier ul{ list-style:none; margin:0; padding:0; }
.tier li{ position:relative; padding-left:20px; font-size:14px; margin-bottom:12px; }
.tier li::before{ content:"–"; position:absolute; left:0; color:var(--accent); }
.tier-dark li{ color:#fff; }

/* ---------- CTA band (exciting) ---------- */
.cta-band{
  background:linear-gradient(120deg, var(--accent) 0%, var(--accent-dim) 100%);
  color:#fff; text-align:left; position:relative; overflow:hidden;
}
.cta-band .wrap{ display:flex; align-items:center; justify-content:space-between; gap:24px; flex-wrap:wrap; position:relative; z-index:1; }
.wave-divider{ position:absolute; bottom:-1px; left:0; width:100%; height:52px; display:block; z-index:1; }
.cta-band h2{ font-size:34px; color:#fff; }
.cta-band p{ color:rgba(255,255,255,.88); margin-top:10px; font-size:14.5px; }
.cta-badge{
  display:inline-flex; align-items:center; gap:8px; background:rgba(255,255,255,.14);
  border:1px solid rgba(255,255,255,.35); padding:6px 14px 6px 10px; border-radius:999px;
  font-family:var(--mono); font-size:11.5px; font-weight:500; letter-spacing:.02em; text-transform:uppercase; margin-bottom:16px;
}
.cta-badge .dot{ width:7px; height:7px; border-radius:50%; background:var(--cyan); box-shadow:0 0 0 rgba(34,211,238,.6); animation:pulse 1.8s ease-in-out infinite; }
@keyframes pulse{
  0%{ box-shadow:0 0 0 0 rgba(34,211,238,.55); }
  70%{ box-shadow:0 0 0 9px rgba(34,211,238,0); }
  100%{ box-shadow:0 0 0 0 rgba(34,211,238,0); }
}
.btn-arrow{
  background:#fff; color:var(--ink); font-weight:700; padding:16px 28px; font-size:15.5px;
  display:inline-flex; align-items:center; gap:10px;
}
.btn-arrow .arrow{ transition:transform .25s cubic-bezier(.2,.7,.2,1); }
.btn-arrow:hover .arrow{ transform:translateX(5px); }
.btn-arrow:hover{ transform:translateY(-2px); box-shadow:0 18px 36px -14px rgba(0,0,0,.45); }

/* ---------- Capability strip — icon tiles on a dark tech surface ---------- */
.cap-strip{
  background-color:var(--ink);
  background-image:radial-gradient(rgba(255,255,255,.07) 1px, transparent 1px);
  background-size:26px 26px;
  border-top:1px solid var(--ghost-dark); border-bottom:1px solid var(--ghost-dark);
  padding:72px 0;
}
.cap-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:24px; }
.cap-tile{
  background:#16203a; border:1px solid rgba(255,255,255,.1); border-radius:var(--radius);
  padding:44px 38px; position:relative; z-index:1;
  transition:transform .25s cubic-bezier(.2,.7,.2,1), box-shadow .25s ease, border-color .25s ease;
}
.cap-tile:hover{ transform:translateY(-6px); border-color:var(--accent); box-shadow:0 22px 40px -18px var(--accent-glow); }
.cap-icon{ width:52px; height:52px; color:var(--accent); }
.cap-icon svg{ width:100%; height:100%; }
.cap-tile .word{ font-family:var(--serif); font-size:34px; font-weight:700; color:#fff; letter-spacing:-.015em; margin-top:24px; }
.cap-tile .tag{ font-family:var(--sans); font-size:14.5px; color:var(--muted-on-dark); margin-top:12px; line-height:1.5; }

/* ---------- Rich footer ---------- */
footer{ background:var(--ink); color:#fff; padding:0; position:relative; }
footer .foot-cta{ padding:74px 0 56px; border-bottom:1px solid var(--ghost-dark); }
footer .foot-cta h2{ font-size:38px; color:#fff; max-width:600px; }
footer .foot-cta .foot-cta-row{ display:flex; align-items:center; justify-content:space-between; gap:24px; flex-wrap:wrap; }
footer .foot-cta p{ color:var(--muted-on-dark); margin-top:12px; font-size:14.5px; max-width:44ch; }
footer .foot-base{ padding:32px 0 34px; }
footer .foot-base .wrap{ display:flex; justify-content:space-between; align-items:flex-start; flex-wrap:wrap; gap:24px; }
footer .fname{ font-family:var(--serif); font-weight:700; font-size:17px; }
footer .fname .dot{ color:var(--accent); }
footer .flinks{ display:flex; gap:24px; font-size:13.5px; color:var(--muted-on-dark); flex-wrap:wrap; }
footer .flinks a{ transition:color .2s ease; }
footer .flinks a:hover{ color:var(--accent); }
footer .fine{ font-size:12px; color:var(--ghost-light); margin-top:8px; }
footer .foot-contact{ font-size:13.5px; color:var(--muted-on-dark); line-height:1.9; }
footer .foot-contact a:hover{ color:var(--accent); }

/* ---------- About ---------- */
.about-grid{ display:grid; grid-template-columns:.8fr 1.2fr; gap:56px; align-items:start; }
.about-portrait img{ width:100%; aspect-ratio:4/5; object-fit:cover; border:1px solid var(--hairline); border-radius:var(--radius); }
.about-copy h1{ font-size:36px; }
.about-copy .lede{ margin-top:18px; font-size:16px; color:var(--muted); line-height:1.6; }
.timeline{ margin-top:36px; display:flex; flex-direction:column; gap:12px; }
.timeline .item{
  position:relative; display:flex; align-items:center; gap:20px; padding:20px 24px 20px 27px;
  background:var(--card); border:1px solid var(--hairline); overflow:hidden;
  border-radius:var(--radius); transition:transform .25s cubic-bezier(.2,.7,.2,1), box-shadow .25s ease, background .25s ease;
}
.timeline .item::before{
  content:""; position:absolute; left:0; top:0; bottom:0; width:4px;
  background:linear-gradient(180deg, var(--accent), var(--cyan));
}
.timeline .item:hover{ transform:translateX(6px); box-shadow:0 20px 38px -18px var(--accent-glow); background:#fff; }
.t-icon{
  flex-shrink:0; width:46px; height:46px; border-radius:12px;
  background:linear-gradient(135deg, rgba(59,130,246,.14), rgba(34,211,238,.14));
  color:var(--accent); display:flex; align-items:center; justify-content:center;
}
.t-icon svg{ width:22px; height:22px; }
.timeline .role-dates{ font-family:var(--mono); font-size:11.5px; font-weight:600; color:var(--accent); letter-spacing:.03em; }
.timeline .role-title{ font-family:var(--serif); font-weight:700; font-size:16px; margin-top:3px; letter-spacing:-.01em; }

/* ---------- Schedule ---------- */
.schedule-grid{ display:grid; grid-template-columns:1fr 1fr; gap:48px; align-items:start; }
.schedule-card{ background:var(--card); border:1px solid var(--hairline); border-radius:var(--radius); padding:34px; }
.field{ margin-bottom:18px; }
.field label{ display:block; font-size:12.5px; font-weight:700; text-transform:uppercase; letter-spacing:.06em; color:var(--muted); margin-bottom:7px; }
.field input, .field textarea{
  width:100%; padding:12px 14px; border:1px solid var(--hairline); background:#fff;
  font-family:var(--sans); font-size:14px; color:var(--ink); border-radius:var(--radius-sm);
}
.field textarea{ min-height:110px; resize:vertical; }
.field input:focus, .field textarea:focus{ outline:2px solid var(--accent); outline-offset:1px; }
.contact-list{ margin-top:28px; display:flex; flex-direction:column; gap:10px; }
.c-row{
  display:flex; align-items:center; gap:16px; padding:16px 18px;
  background:var(--card); border:1px solid var(--hairline); border-radius:var(--radius);
  transition:transform .22s cubic-bezier(.2,.7,.2,1), box-shadow .22s ease, border-color .22s ease;
}
.c-row:hover{ transform:translateX(5px); border-color:var(--accent); box-shadow:0 14px 28px -18px rgba(11,16,32,.25); }
.c-icon{
  flex-shrink:0; width:38px; height:38px; border-radius:10px; background:rgba(59,130,246,.1);
  color:var(--accent); display:flex; align-items:center; justify-content:center;
}
.c-icon svg{ width:19px; height:19px; }
.c-label{ font-family:var(--mono); font-size:10.5px; font-weight:600; color:var(--muted); text-transform:uppercase; letter-spacing:.05em; margin-bottom:2px; }
.c-row a, .c-row span{ font-size:14.5px; font-weight:600; }
.c-row a:hover{ color:var(--accent); }

/* ---------- Responsive ---------- */
@media (max-width: 880px){
  .journey{ grid-template-columns:1fr; gap:28px; }
  .journey::before{ display:none; }
  .nav-cta{ padding:8px 12px; font-size:11px; white-space:normal; text-align:center; line-height:1.25; max-width:98px; }
  .hero-grid{ grid-template-columns:1fr; }
  .hero-portrait{ max-width:280px; }
  .hero h1{ font-size:36px; }
  .why-grid{ grid-template-columns:1fr; }
  .pillars .pillar{ grid-template-columns:40px 1fr; row-gap:6px; }
  .pillars .pillar .pillar-desc{ grid-column:2/3; }
  .method-grid{ grid-template-columns:1fr; }
  .tier-grid{ grid-template-columns:1fr; }
  .about-grid{ grid-template-columns:1fr; }
  .about-portrait{ max-width:280px; }
  .timeline .item{ gap:14px; padding:18px 18px 18px 21px; }
  .t-icon{ width:38px; height:38px; }
  .t-icon svg{ width:18px; height:18px; }
  .schedule-grid{ grid-template-columns:1fr; }
  .nav-links{
    position:absolute; top:72px; left:0; right:0; background:#fff;
    border-bottom:1px solid var(--hairline); flex-direction:column; align-items:flex-start;
    gap:0; padding:8px 28px 18px; display:none;
  }
  .nav-links.is-open{ display:flex; }
  .nav-links a{ padding:11px 0; width:100%; border-bottom:1px solid var(--hairline); }
  .nav-links a:last-child{ border-bottom:none; }
  .nav-mobile-toggle{ display:flex; }
  .ticker{ margin-top:-24px; }
  .ticker .wrap{ grid-template-columns:1fr 1fr; gap:12px; }
  .cap-grid{ grid-template-columns:1fr; gap:16px; }
  .cap-col:first-child{ border-top:none; }
  footer .foot-base .wrap{ flex-direction:column; }
}

/* ========================================================
   Depth, motion & signature elements
   ======================================================== */

/* film-grain texture — very subtle, on dark sections only */
.on-dark, .hero, .ticker, .cta-band{ position:relative; }
.grain::before{
  content:""; position:absolute; inset:0; pointer-events:none; z-index:0;
  opacity:.05; mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='140' height='140'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
}
.grain > .wrap, .grain .hero-grid{ position:relative; z-index:1; }

/* hero growth-line signature (an actual performance chart, not decoration) */
.hero-chart{
  position:absolute; left:0; right:0; bottom:0; height:230px;
  pointer-events:none; opacity:.55; z-index:0;
}
.hero-chart svg{ width:100%; height:100%; display:block; }
.hero-chart path.line{
  fill:none; stroke:var(--accent); stroke-width:2; stroke-linecap:round; stroke-linejoin:round;
  stroke-dasharray:900; stroke-dashoffset:900;
  animation:draw 2.2s .3s cubic-bezier(.2,.7,.2,1) forwards;
}
.hero-chart path.fill{ fill:url(#chartFade); opacity:0; animation:fadein 1.4s 1.1s ease forwards; }
@keyframes draw{ to{ stroke-dashoffset:0; } }
@keyframes fadein{ to{ opacity:1; } }
.hero .wrap, .hero .hero-grid{ position:relative; z-index:1; }

/* mega wordmark — home hero only, ~5x the nav wordmark size */
.mega-word{
  font-family:var(--serif); font-weight:700; letter-spacing:-.04em;
  font-size:clamp(52px, 8.2vw, 108px); line-height:1; margin:18px 0 44px;
  color:#fff; text-align:left;
}
.mega-word span{
  background:linear-gradient(100deg, #bfdbfe 0%, var(--accent) 55%, var(--cyan) 100%);
  -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent; color:transparent;
}

/* duotone portrait treatment */
.hero-portrait, .about-portrait{ position:relative; overflow:hidden; border-radius:var(--radius); }
.tilt-active{ transition:transform .3s cubic-bezier(.2,.7,.2,1); will-change:transform; }
.magnetic{ transition:transform .2s cubic-bezier(.2,.7,.2,1); }
@media (prefers-reduced-motion: reduce){
  .tilt-active, .magnetic{ transition:none !important; transform:none !important; }
}
.hero-portrait img, .about-portrait img{
  filter:grayscale(1) contrast(1.08) brightness(.96);
  transition:transform .6s cubic-bezier(.2,.7,.2,1);
}
.hero-portrait::before, .about-portrait::before{
  content:""; position:absolute; inset:0; z-index:1; pointer-events:none;
  background:linear-gradient(160deg, var(--accent) 0%, transparent 55%),
             linear-gradient(-20deg, var(--ink) 10%, transparent 60%);
  mix-blend-mode:color; opacity:.85;
}
.hero-portrait:hover img, .about-portrait:hover img{ transform:scale(1.035); }

/* reveal-on-scroll */
.reveal{ opacity:0; transform:translateY(22px); transition:opacity .7s ease, transform .7s cubic-bezier(.2,.7,.2,1); }

/* scroll-triggered highlighter sweep */
.hl{
  background-image:linear-gradient(100deg, rgba(59,130,246,.22) 0%, rgba(34,211,238,.22) 100%);
  background-repeat:no-repeat; background-size:0% 100%; background-position:0 0;
  -webkit-box-decoration-break:clone; box-decoration-break:clone;
  padding:2px 4px; margin:0 -4px; border-radius:4px;
  transition:background-size 1.1s cubic-bezier(.2,.7,.2,1) .15s;
}
.hl.is-visible{ background-size:100% 100%; }
@media (prefers-reduced-motion: reduce){ .hl{ transition:none; background-size:100% 100%; } }
.reveal.is-visible{ opacity:1; transform:translateY(0); }
.reveal-stagger.is-visible > *{ animation:none; }

/* hover motion on interactive elements */
.btn{ position:relative; overflow:hidden; z-index:0; }
.btn-outline-dark::before, .btn-outline-light::before{
  content:""; position:absolute; inset:0; z-index:-1; transform:scaleX(0); transform-origin:left;
  transition:transform .28s cubic-bezier(.2,.7,.2,1);
}
.btn-outline-dark::before{ background:var(--ink); }
.btn-outline-light::before{ background:#fff; }
.btn-outline-dark:hover::before, .btn-outline-light:hover::before{ transform:scaleX(1); }
.btn-outline-dark:hover, .btn-outline-light:hover{ transform:translateY(-1px); }

.nav-links a{ position:relative; }
.nav-links a::after{
  content:""; position:absolute; left:0; right:100%; bottom:-4px; height:2px; background:var(--accent);
  transition:right .22s cubic-bezier(.2,.7,.2,1);
}
.nav-links a:hover::after, .nav-links a.is-active::after{ right:0; }

.pillars .pillar{ transition:background .25s ease; }
.pillars .pillar:hover{ background:rgba(255,255,255,.03); }

.method-card, .tier{ transition:transform .3s cubic-bezier(.2,.7,.2,1), box-shadow .3s ease; }
.method-card:hover{ transform:translateY(-5px); box-shadow:0 22px 40px -20px rgba(11,16,32,.35); }
.tier-light:hover{ transform:translateY(-5px); box-shadow:0 26px 46px -22px rgba(11,16,32,.3); }
.tier-dark:hover{ transform:translateY(-5px); box-shadow:0 26px 46px -22px rgba(0,0,0,.55); }

.tick{ transition:transform .25s cubic-bezier(.2,.7,.2,1), box-shadow .25s ease, border-color .25s ease; }
.tick:hover{ transform:translateY(-4px); border-color:var(--accent); box-shadow:0 20px 34px -16px var(--accent-glow); }

/* mobile nav toggle button (base display:none is set earlier; this only
   controls its internal layout for when the 880px media query shows it) */
.nav-mobile-toggle{
  flex-direction:column; gap:5px; background:none; border:none; cursor:pointer; padding:8px;
}
.nav-mobile-toggle span{ width:22px; height:2px; background:var(--ink); display:block; transition:transform .2s ease, opacity .2s ease; }
.nav-mobile-toggle.is-open span:nth-child(1){ transform:translateY(7px) rotate(45deg); }
.nav-mobile-toggle.is-open span:nth-child(2){ opacity:0; }
.nav-mobile-toggle.is-open span:nth-child(3){ transform:translateY(-7px) rotate(-45deg); }

@media (prefers-reduced-motion: reduce){
  .reveal{ opacity:1; transform:none; transition:none; }
  .hero-chart path{ animation:none; stroke-dashoffset:0; opacity:1; }
  .method-card:hover, .tier-light:hover, .tier-dark:hover{ transform:none; }
}